May 18

There’s absolutely no denying the effectiveness of writing articles in today’s online business environment. Any experienced internet marketer knows the value and inherent profit power in good articles. Of course, knowing this and actually producing the articles are two entirely different things. Creating solid, good articles isn’t necessarily an easy thing to do.

Lots of internet marketers find article writing difficult and time consuming. But not you – if you get the right kind of advice and proven tips, you’ll be writing good articles in only a short while. Here are a few easy steps that you can take to become a better article writer.

Always keep in mind that online readers have really short attention spans. And you know what that means: quickly bored and don’t want to have to spend too much time reading. Your articles need not be, should not be, works of literary length. You’ll find that the average length, for article marketing, is approximately 400 – 500 words. If you write much more than that you’ll start losing them to who knows what else. If you are a good writer you could probably keep it for a few more hundred words, but if article writing is not your strong suit, keeping it short is a good idea.

Do not ever copy anybody else’s work. Copying the work someone else has done and trying to pass it off as your own is a terrible thing to do. It’s so easy to check for plagiarism online, so you will most certainly get nailed for it at some point. It’s not worth it considering the certain legal problems, plus you’ll look pretty bad in front of your market and online community. Do not be concerned at all about whatever effort or time you need to devote to writing articles.

Tools like the Unique Article Wizard Review can make the job of creating hundreds of articles a lot easier. Naturally you’ll want to give your readers some good, solid, actionable content. Still – do not give away all your valuable research, or knowledge. If you are upfront and honest about trying to help, people will see that and it’ll all be good for everyone. This goes a long way to turning a reader into a buyer. If your articles are either lacking in content, or the info is bad, then the opposite will happen.

Sometimes you truly do have to give something to get something. Article marketing is a great way to drum up publicity for the products and services that you are selling. As you know by now, you need to have decent articles, at a minimum, in order to capture this effectiveness. Anyone can become a good, or great, article writer because it’s not hard. But keep in mind this needs a committment from you in terms of time and effort. If you are willing to put in the work and don’t mind making a few mistakes along the way, you should be able to start improving your writing right now!

Submit a different unique article to hundreds of sites using the Unique Article Wizard, the web’s forerunner in article marketing.

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Feb 25

Writing for the Web can be difficult in many ways. Readers want their information quickly, and they want it, by and large, in bite-sized morsels rather than long, buffet type spreads. This can make the art of being clear even more difficult than it might be in other mediums.

If you write for the Web and have struggled with clarity, here are five tips to keep you on the right track, and make sure you don’t lose your audience in between the lines.

1. Keep It Simple. This one is often easier to say than to do. But it is probably the most important aspect of writing clearly for the Web. If you’re a writer, chances are you love the English language. You probably read three or four novels a month (at least) and love to spin beautiful, melodious phrases that make the mundane special. That makes the ordinary sound magnificent. You love to use words that will send the average reader scratching their head, looking for context clues, or running for the dictionary. If this describes you, it’s time to bring it back down to earth.

2. Keep It Moving. As was pointed out, readers on the Web are constantly looking for the next page. They want to keep moving, so your writing must do the same or you’ll lose them. If you have something to say, say it directly. Don’t take the long way around, through the roses and around the koi pond in the back. Just go straight there and back.

3. Use All The Tools At Your Disposal. This means pictures, video, clip art, links, and so on. If you have a picture you need your audience to imagine, by all means-show them the picture! If you have a website you want them to visit, give them a link. This is what the internet is about. It’s a multimedia experience and should be used as such.

4. Repetition Is Your Friend. Of course, no one wants to read the same thing over and over again. Of course no one wants to read the same thing over and over again. See? But still, it doesn’t hurt to repeat the key concepts in your writing a few times to make sure they hit the mark. This is frowned upon in so-called "higher writing" as using a sledgehammer when you should be using an artist’s brush, but the Web calls for cruder tools. Don’t be afraid to use them.

5. Say It Another Way. When you write a piece, read it over. Let’s say you used an example or two along the way to illustrate your point. Think about what percentage of your audience is likely to understand your point by way of your example. If it’s not close to 100%PRCTG%, think about using a second example. It can’t hurt, and you can be more confident in the percentage of your audience you’ll reach.

Writing for the Web isn’t always easy, but reading what you’ve written should be. Put these five tips to use in your writing, and you can be sure no reader will ever slip away from your website scratching their heads and looking for the dictionary.

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Feb 25

There are very precise challenges in writing for the Web, wholly separate from making sure your writing is concise and economical. There is the matter of clarity, which can both be sacrificed in an attempt at artificial wordiness, as well as an attempt at brevity. And while brevity may be a writer’s best friend, it must not come at the expense of clear writing. What good is a message, after all, if no one can understand it? Throw in the added troubled of keywords and targeting for search engine optimization, and it becomes even more difficult to make sure you’re getting your point across.

If you are looking for some ways to inject life into your Web writing and still keep an audience, you’ve come to the right place. Here are five great ways to clean up those articles and keep your readership coming back for more.

1. Keep It Truthful. You might think-what does telling the truth have to do with writing clearly? But it actually has a lot to do with it. We have a tendency to ‘overthink’ and overwrite things when we don’t know what we’re talking about, or when we know what we’re saying is BS. Your audience will know it, too. Whenever possible, stick to what you know, and stick to what’s true.

2. Get To The Point Already! A lot of writers have a tendency to fall in love with their words as they flow onto the page. Those rich phrases and words may be great for that 18th century potboiler you’ve got cooking, but they won’t do you any good when writing for the Web. Surfers, potential buyers, and your normal, everyday readers don’t want to be bothered and taxed by flowery, incomprehensible drivel. If you have a word sitting in your article that you haven’t heard used in speech in the last week, chances are you can find a better word. Your writing will be the clearer for it, and therefore better.

3. Keep Your Writing Edgy. This doesn’t mean you have to start peppering your articles with four letter words or controversial opinions on the Holocaust. It just means making sure what you’re writing is something that hasn’t been said already, most likely a million and one times. If you’re bored writing it, chances are the reader will be bored reading it.

4. Make Sure You HAVE a Point. If you’re one of those writers who likes to get off on tangents that have little relevance to the thrust of your article, it’s time to nip that particular bad habit in the bud. It might be fine for the first draft, but it won’t do for the final copy. While we’re on the subject. . .you are writing at least two drafts, right? Right?

5. Write a Good Summary. This is an easy one, but it’s something missing from more web articles than you’d believe. You’ve brought the reader all this way, so don’t leave them hanging at the end of the article. Let them know why they just read what they read. Make them understand why it’s important. Otherwise, they might think you just wasted their time, and that’s not good for repeat readership.

So, speaking of summaries, that’s about it. Writing for the Web has a plethora of advantages over writing for print mediums. You can turn a concept into an article in a day, and have people reading it tomorrow. But there are other differences as well, and that includes the style of writing. Make sure you understand those differences, and apply the rules above to your writing. Your readers will thank you, and your writing will intrinsically improve.

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