If you’re looking for some of the most targeted traffic on the net, then PPC and Google Adwords can help you out. So that’s what we’re talking about today, how to write stronger ad copy for better results.
Do not ever take the long way around the barn when it comes to crafting ad copy. There is not enough space to mess around, and that is why you must get to the point quickly and clearly. Google, and others are similar, allows you only 25 title characters and 35 main body characters; and that includes spaces, too! Get in the habit of writing your ads, and then you proof-read them very carefully and trim off all the fat. As always online, you will only have but precious few seconds to get ‘er done – capture reader attention and make them click to your offer. So, ok, just accept that you have little time and write the best headlines and ads you can. You can test with using your pricing in the ad copy, and so you know that if anyone clicks through, then price should not be an issue. This can be actually a good thing to test because you will be potentially not only increasing your CTR, but people who do click through may be open to your price point. We feel it’s a wasted click through if the price is too high; so if they see the price and still click through – better.
The display URL is often ignored by some PPC advertisers, but that is a mistake because you can benefit from parts of it. Many advertisers today tend to ignore the importance of their display URL. But did you know that it’s true about your display URL affecting click throughs? There is some wiggle room with the destination URL, and the only thing to remember is that the primary domain be in each one. So it doesn’t matter what domain name you’re using, you should always include the main keyword with a slash in your display URL, so that the searchers knows that they are going to the right page.
If you read about writing good classified ad copy, then you will learn about the importance of including the strongest benefit you can find in your ads. So try making a list of every benefit you can think of, and then choose a group of the best ones to test. You need to offer the benefit that speaks the loudest to your target market. Many advertisers make the mistake of keeping the features first and ignore the benefit, which is not the right way to go.
In conclusion, the above tips clearly explain the ins and outs of writing high quality ads. There is so much good information on the net about copywriting and writing great classified ad copy; and we strongly urge you to find it and learn it.