Jun 02

Search engines have gotten more advanced in the past couple of years ad their way of indexing and ranking websites has also changed. Meta tags placed on your website used to be all that was required to get ranked for various keywords. Soon, Meta tags were ignored due to the inaccurate search results they produced. In today’s world, these tags aren’t as useful. Today, search engines are much stricter with their terms and conditions. For this reason, link building is of the essence and getting premier backlinks that direct people to your site is important for ranking high in search engines. While Google and the other search engines use quite a few factors to choose which websites to rank, having more backlinks and more relevant ones will get you ranked higher. This article will talk about a few effective link building tips that will help you gain a higher position in the search engines.

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The main thing to keep in mind when building quality links is to stay relevant. Ever clicked on a site that contained links to other sites that were considered trendy as far as the site’s content was concerned? Links about “fish” for instance, on a site about “gerbils” is a good way to get those links ignored.

The reason for search engines is to provide you with results that are exactly for the thing you’re searching for. Search engine results always have to do with what’s hot right now, so you’ll want to ensure you get links from other sites like your site to give your site more weight. It’s just common sense. If your link building isn’t done right, you won’t get the results you want and your efforts will be for naught. You’ll rank higher with search engines the more trendy your links are. You can also create blogs on other third party blogging platforms to get backlinks. There are blog networks like Blogger, WordPress.org, and Xanga where you can create a different version of your blog or you can create content that’s unique but still within your niche and that points back to your site. You can either link to your main home page or to specific pages on your site. It’s free, it allows you to control the content on the blogs, and it will generate many worry free, relevant links.

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Backlinking is no doubt important, but link building is about how many you have; the more you have linking to your site, the better the search engines will rank you. And you can’t just do this and walk away, you have to always work at it or your rank will decline. All in all, link building happens to be one the most widely used methods to get exposure to your website. The Internet thrives on links and content, and when you combine these by keeping in mind relevancy and quality, the end result is free targeted traffic for life.

So, you will want to exert the effort and put in the time that’s required for link building because that will be a good investment.

written by Terry

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