Getting targeted traffic is challenge for any website owner, and Twitter is one way to help solve your traffic problems. It is one of the fastest growing social networks and you can leverage it to make your business more profitable. You can find followers who are part of your target market and keep them informed about your offers. You can tweet short messages including helpful tips, tactics, articles, etc. As helpful as Twitter can be for your marketing campaigns, you have to be careful to avoid some commonly made mistakes. Many internet marketers don’t have a clear understanding of how Twitter marketing works. If you spam your followers or simply send them links to your affiliate offers, you won’t get very far. To succeed with Twitter, you have to know what actions to avoid. Let’s see what mistakes are commonly made by Twitter marketers so you can be sure not to make them yourself.
But before we cover the general advice, I’d like to make another point regarding using any of these social platforms for commercial purpose. The likes of Twitter are not know to be keen on commercial activity outside their own revenue generating schemes, if you use Twitter to market across several profiles learn about anonymous surfing, and how you can use something like a US or UK Proxy to protect your IP address when your posting to avoid getting blocked.
Being irrelevant is the most common type of mistake made by Twitter marketers.
Be careful about your tweets, and avoid sending them something that’s just totally off base or will waste their time. If you do it often it then there’ll be a complete disconnect. Of course not all tweets are business-related, but if you’re not actively engaged with someone – make the tweets stick to the main topic of you and your followers. It’s an unspoken Twitter business rule, but it’s also good common sense, too. The more you filter your tweets, the better results you will get. One thing to think about is what their needs are, and they may turn to you in the future. Naturally, building these relationships takes time and effort, but there are many different rewards if you do it.
Another common, and understandable, roadblock (mistake) is not being confident about asking things of their followers. That’s right; you have to be as upfront as possible. Just remember why you’re there – to market your business and be successful.
If you have a list, and you’ve provided them with excellent value, then of course there’s nothing wrong with sending an offer. But you do need to approach promotional tweeting with some care and good thought. So just realize that if you’ve done your part the right way, then it’s a green light for an occasional promotional tweet.
Another mistake to avoid is not being open enough with your followers. Your prospect should know who you are right in their first interaction. Have a profile and photo that tells people about you. Share as much information as you can. Share some of yourself in your tweets and don’t make them all about selling something; this will help your followers see you as a real person.
It’s easy to make mistakes with Twitter marketing. If you keep some of these guidelines in mind, however, you should be able to avoid many of the most common mistakes. The best advice is to simply communicate openly with the people who follow you on Twitter.