Apr 17

You know that you need quality website traffic if you want to succeed online. No internet business can survive, much less thrive, without a high volume of traffic. There are many different ways to actually get interested visitors to your site but nothing works faster than pay per click advertising. It’s a way to get traffic to your site very quickly, without worrying about other complicated strategies. It’s fairly simple: the advertiser bids on keywords related to his niche, and every time a visitor clicks on one of his ads, his Google (or other search engine) account is charged. Some ads appear at the top, or near the top of the listings, others much further down; this depends on how much you bid for your keywords, the clickthrough rate of the ad and other factors decided by the search engine you are dealing with. While it’s indisputable that pay per click is the fastest way to generate traffic, this traffic is not free. You will have to invest a certain amount of money into this method of advertising, as you have to pay for each click. Basically, you’re doing nothing but buying traffic from these search engines. It’s possible to make hundreds of dollars per day using PPC; it’s also easy to lose your bankroll before you make anything; it all depends on how good you are at creating profitable campaigns. Given below are some proven tips for you to get the most out of your PPC campaign.

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Keyword testing is an important element of PPC that can’t be ignored. Nothing is more important than testing when it comes to running successful PPC campaigns. Just the way split testing is necessary, keyword testing holds its own significance. Your keywords, and how targeted they are relative to your niche and the product you are selling, will determine how well your campaign does. If your niche is, for example, weight loss, you have to choose keywords that will appeal to people who have this goal. Get into your customers’ shoes and think what they would use to search, what kind of keywords make sense. When doing keyword research, you can use a variety of free online tools to help you. When doing keyword research, you are mainly looking for words or terms that many people are searching for with not too many competing websites. Too much competition or too low search results won’t yield good results. Do proper testing so that your campaign gets good returns and saves you money. Try and analyze how your ad is performing over time. If you have many ads running and aren’t sure which ones are profitable and which aren’t, you can easily lose money. You have to know which campaigns to quit and which to keep funding, so it’s crucial to keep track of them all.

Even though this is a very obvious step, not many people do it. It makes sense to at least review your PPC campaign, once every day. At the very least, make sure you review them several times per week.

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Until you get a lot of experience, stick to the more cheaper keywords when you bid on them. Going for high end keywords will only hurt your PPC advertising budget.

Of course you must calculate in your profit margin relative to CPC, conversions, etc. This is where people make a mistake when they bid on high CPC keywords. You can get lots of traffic with pay per click, but proceed with caution; make your daily budget small at first.

It’s best not to invest heavily into an unknown quantity, but to start putting more into it once you know it’s profitable.

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Apr 15

There is nothing new about online videos.

Thanks to Youtube and other video sharing sites, the growth of video traffic has been massive in the past few years. It is said that people watch more footage on the internet than they do on television. Video marketing is good news for the internet marketer who is willing to take advantage of this vast, long-term traffic source. Each year, a new set of short lived techniques jump out of nowhere but quickly disappear. Whatever you feel comfortable doing, there is a way of promotion for you. When we talk about the free marketing methods, video marketing happens to be on the top. With videos you can hold your target’s attention, deliver your message within informative content, and lead them to your site where you can continue to pre-sell.

For example, if you’re selling a “gardening eBook”, instead of writing articles and submitting them to directories, you can create videos and submit them to video sharing sites. I meet people all the time that want to start making videos but are afraid that it will be too hard; it is actually much easier than things that they perform everyday. Reaching a large group of people, if that is your goal, is possible with video marketing. Following are some of the reasons you should put some of your efforts into video marketing.

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The truth is that most people don’t like to read so video is the best alternative. Nowadays, many people just can’t slow down and pay attention to a book, written course, or even a text-based sales letter; so, to change with the times you must start using videos along with your text. In order to get targeted traffic from videos, you should create videos that are informative and are useful to the viewer. It takes genuine effort and time to successfully brand your business and be recognized. Sometimes it takes a lot of creativity to make your business unique enough to be noticed and paid attention to. It can be a lot easier getting the attention of your market with video, but of course you need to have all your ducks lined up. You can put whatever you want in your videos, but you need to make it well-presented if you want people to watch them to the end. You can create bonds of varying strength, it all depends on your content. Slowly you can get more and more people to recognize you as a brand and increase your visibility.

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It’s quite easy for videos to be spread virally, and that’s one other thought that should be considered. All viral means is word of mouth advertising via the internet, and it can make for unbelievably huge amounts of traffic. Viral marketing is a really effective way to get visitors because it doesn’t cost anything and all the traffic is free. Online marketers have not completely embraced video marketing, but it’s becoming a force to reckon with. It’s a smart move to explore and use all that this has to offer – as you know.

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