Jun 24

Offering good customer service is something that every internet marketer should do.

Just because your business is online doesn’t mean you don’t have to keep the customer service top notch. The truth is, when you are running on online business, you should exceed the normal expectations of great customer service. Most people get started with online marketing because it seems so simple to run an almost automated system, so you should make it a point to offer spectacular customer service so you can stand out from the crows. This can be the difference between having one time buyers and repeated business.

Here are some ideas that you can use to improve your customer service.

If you are offering a service to your clients, you should keep track of them. You can either create your own database or purchase software designed to manage your customer base. You want to keep track of the first and last names of your clients so that you are always able to address them appropriately. You would be surprised at just how far a “Dear Mr. So and So” will go to endear you to your client. It is far superior to the more often used, “Hello there!”

Look over the quality of the pages on your web site and make sure they are written well and attractive. You don’t want to have your copy full of spelling or grammatical errors. In the world of internet marketing, your website is what makes your first impression. A site full of typos and mistakes may make visitors doubt the quality of your products. If writing is not your strong suit, hire someone to help you! It’s not hard to find people to do writing or editing for you.

Make sure your e-mail is up and working. You can lose sales very quickly if people write to you only to have their e-mails bounce. Make sure you keep your e-mail inbox below its limits and that it is accepting inbound e-mails. When many people get their e-mails bounced back, you may also get the reputation of being a spammer, which is another reason to keep your inbox working well!

Good customer service is smart business. Do some research on your competition to see what kind of customer service they are providing. Those with good customer service will bring in more sales than those who don’t. The fact is that your customers are real people. They aren’t only accounts that pay you to work. Treating them with respect and kindness will encourage them to buy form you again and again and again!

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Jun 24

Twitter marketing is different from your traditional marketing because you’re not directly promoting products here, but rather helping out people with them. In this article, we will discuss a few of the Twitter marketing tips that you can use in the beginning.

When you start participating in the Twitter community, be careful to show your network that you’re a good person to know rather than just a person who’s trying to sell things to everyone. Aside from this, nobody likes to be around people with no social graces. When your followers see something that they find offending, it really isn’t hard for them to un-follow you. Getting people to follow you on Twitter can take time, but you could lose them in just moments. However, if you do give them what they want, then there’s no looking back. They’ll watch for each of your new posts if you respect your followers. When you first utilize Twitter, you have to recognize that your job is to help others with their problems and not try to get sales. The sooner you understand this, the more successful you will be. The Twitter user community is sick and tired of all the spam that keeps hitting them every now and then. So when you tweet about something that doesn’t involve a sales pitch, it is a change of pace. You will be loved by the market that you are targeting, but the other self promoters will not get the same response. The reason for this is simple: Twitter is a strong social circle that is build on the principles of strong human bonding. When there is such a level of communication, sales pitches are not accepted. But when you give a helping hand, you will find out there will be more followers that are willing to want it. It is human nature and you’re not doing anything wrong here. If someone has an acne problem, you’re not selling them a product but rather helping them out with a real solution.

Always remember that your Tweets have to be attention grabbing. Go out of your way to make your tweets noticeable and original, so they are not ignored. But in the quest to grab their attention don’t start sending out irrelevant tweets to your followers. Nothing is more unprofessional than getting random tweets when you’re actually expecting something specialized. The best thing to keep in mind overall is providing value to your followers. Therefore, your first priority should be providing valuable content if you want to succeed with Twitter. Once you get hold of this concept, it will help you in all areas of marketing.

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Apr 17

If you’re looking for some of the most targeted traffic on the net, then PPC and Google Adwords can help you out. So that’s what we’re talking about today, how to write stronger ad copy for better results.

Do not ever take the long way around the barn when it comes to crafting ad copy. There is not enough space to mess around, and that is why you must get to the point quickly and clearly. Google, and others are similar, allows you only 25 title characters and 35 main body characters; and that includes spaces, too! Get in the habit of writing your ads, and then you proof-read them very carefully and trim off all the fat. As always online, you will only have but precious few seconds to get ‘er done – capture reader attention and make them click to your offer. So, ok, just accept that you have little time and write the best headlines and ads you can. You can test with using your pricing in the ad copy, and so you know that if anyone clicks through, then price should not be an issue. This can be actually a good thing to test because you will be potentially not only increasing your CTR, but people who do click through may be open to your price point. We feel it’s a wasted click through if the price is too high; so if they see the price and still click through – better.

The display URL is often ignored by some PPC advertisers, but that is a mistake because you can benefit from parts of it. Many advertisers today tend to ignore the importance of their display URL. But did you know that it’s true about your display URL affecting click throughs? There is some wiggle room with the destination URL, and the only thing to remember is that the primary domain be in each one. So it doesn’t matter what domain name you’re using, you should always include the main keyword with a slash in your display URL, so that the searchers knows that they are going to the right page.

If you read about writing good classified ad copy, then you will learn about the importance of including the strongest benefit you can find in your ads. So try making a list of every benefit you can think of, and then choose a group of the best ones to test. You need to offer the benefit that speaks the loudest to your target market. Many advertisers make the mistake of keeping the features first and ignore the benefit, which is not the right way to go.

In conclusion, the above tips clearly explain the ins and outs of writing high quality ads. There is so much good information on the net about copywriting and writing great classified ad copy; and we strongly urge you to find it and learn it.

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