Returning visitors must account for a major part of your website traffic. Returning visitors are easier to convert into paying customers because the more often they return to any given site, the more trust they have in that site. The credibility question or issue that they may have just melts away. So, keep your visitors coming back to your site with the following methods:
1) Start a Forum, Chatroom or Shoutbox
When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers — all of them are visitors to your site. As conversations build, a sense of community will follow and your visitors will come back to your site almost religiously every day.
2) Start a Web Log (blog)
Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real, live person behind the website.
3) Carry out Polls and/or Surveys
Polls and Surveys are ways to interact with your website visitors that you should definitely consider adding to your site. Polls and Surveys provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out the results.
4) Hold Puzzles, Quizzes and Games
How many office workers screw off at work every day with silly puzzles or games? You will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner that will keep people trying to continuously earn the prizes.
5) Update Frequently – Fresh Content
Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because webmasters are lazy. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh information!