There are so many success stories you hear about…businesses making it good in the Internet. The troubling thing is, there are maybe tenfold or even a hundredfold of stories contradictory to theirs. Many have unsuccessfully launched a business enterprise that is Internet based but only a handful succeed.
Is this through luck? That is even more remote. It takes good business sense and a lot of help and team effort. Most importantly, it is the eagerness to succeed and the determination to learn and the willingness to invest in a lot of hard work and some money.
The Very Basics
Like Neo, traffic is ‘The One’. Without traffic, all your effort just go to waste. Every business needs customers, without them you would not have anyone to sell your products to. In the Internet world traffic is the walk in customer. The more traffic you have the more people would be able to sell your products to.
But like any business that is in every corner building or in the mall, not everyone that goes in will buy, but the greater number that do come in to browse your merchandise, the greater number of people that will buy your products. It is a simple and known fact.
But, how do you get traffic? Traffic large enough that could make a small percentage of eventual buyers enough to make a good profit. Many big companies generate traffic of tens of thousands a day and a measly ten to fifteen percent actually buys, but that small percentage is enough to provide them with good business.
Many of these success stories get their traffic from paying others. Yes that’s right; you have to spend money to make money. Advertising is the key. The more people that know that your site exists; the more people will visit your site, that’s just plain old common sense.
While there are many ways that can get you advertising for free, they do not generate the same high volume as those methods that are getting paid. These paid advertisements include advertising schemes by Google and Yahoo.
The Value of Searches
The search and will be the easiest and fastest medium in finding what a person needs on the Internet. Search engines have been very popular because they provide a vital service to many people. They are free and easy to use. With this popularity, they get so many visitors and clicks that they are the most common and popular sites that people go to. It is easy to understand why so many companies would pay to advertise with these search engines.
Search engines provide information to the millions of users that they have each day. They provide links to many sites that a user may be looking for. If your sites link pops up in the high ranks of the search results pages, you get a great chance that visitors or searchers will go to your site. While search engine optimization is a cheaper and low cost way to get your site a high rank, paying for advertisements will ensure that you will be on the top ranks.
When you pay for your advertisements, it is like paying for your traffic. This may not sound like such a good idea, but the payoffs will tell a different story. When you pay for your traffic, you are guaranteed of a consistent traffic flow to your site. You will never go with an empty sales day.
Paying for your Traffic
Usually, you will be charged with the number of clicks a link gets when your ads are clicked. This is called pay per click, or ‘PPC’. For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. It is imperative that you have good keyword content in your ad. There are many tools that aid you in using the right keyword for the right moment.
All the money you spend in paying for your traffic will not be for nothing. You will get an impressive boost in traffic which will also result in a great boost in your sales figures. Paying for your traffic would be a really good idea and you will get all the benefits it has to offer.