Offering good customer service is something that every internet marketer should do.
Just because your business is online doesn’t mean you don’t have to keep the customer service top notch. The truth is, when you are running on online business, you should exceed the normal expectations of great customer service. Most people get started with online marketing because it seems so simple to run an almost automated system, so you should make it a point to offer spectacular customer service so you can stand out from the crows. This can be the difference between having one time buyers and repeated business.
Here are some ideas that you can use to improve your customer service.
If you are offering a service to your clients, you should keep track of them. You can either create your own database or purchase software designed to manage your customer base. You want to keep track of the first and last names of your clients so that you are always able to address them appropriately. You would be surprised at just how far a “Dear Mr. So and So” will go to endear you to your client. It is far superior to the more often used, “Hello there!”
Look over the quality of the pages on your web site and make sure they are written well and attractive. You don’t want to have your copy full of spelling or grammatical errors. In the world of internet marketing, your website is what makes your first impression. A site full of typos and mistakes may make visitors doubt the quality of your products. If writing is not your strong suit, hire someone to help you! It’s not hard to find people to do writing or editing for you.
Make sure your e-mail is up and working. You can lose sales very quickly if people write to you only to have their e-mails bounce. Make sure you keep your e-mail inbox below its limits and that it is accepting inbound e-mails. When many people get their e-mails bounced back, you may also get the reputation of being a spammer, which is another reason to keep your inbox working well!
Good customer service is smart business. Do some research on your competition to see what kind of customer service they are providing. Those with good customer service will bring in more sales than those who don’t. The fact is that your customers are real people. They aren’t only accounts that pay you to work. Treating them with respect and kindness will encourage them to buy form you again and again and again!