This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business world. With so many competitors and rivalry going on, every method of marketing must be employed and utilized.
It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worst of all, you business could just die.
While there are so many methods and schemes used by so many eCommerce sites today, there are still some methods that can help you with an extra boost in the popularity ratings. One of these is the so called the Viral Marketing method.
While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business. Everyone has had enough of all those pop up ads and spyware.
Viral Marketing Overview
Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one’s products or company. There are many forms of media to reach out to the public without actually promoting the product. By riding on other forms of marketing or advertising you could get a person obliged or amused to actually pass your information on, with the product or company advertisement along with it.
In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.
Viral marketing has become a popular means of advertising and marketing because it is relatively low in cost to do. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pass on the product to someone they know and will actually allow and open or read the advertising.
Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients viral marketing gets to from one person in determining the amount or number of incentives they can be attributed with.
Using Viral Marketing to your Advantage
The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You could get a good flow of visitors to your site that are all potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.
Most every site and company is catching on to the effectiveness of Viral Marketing and Viral Advertising. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.
Viral Marketing could be a sneaky way to get people to know about you and your company. You get a lot of people to pass your advertisement along. All it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them “buzz” or be popular. Remember the movie The Blair Witch Project?
Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them.
Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.